The range
Shop
Sorted by the job the treat does, not by the animal it came from.
The Reserve
The top of the range. Whole cuts and prime proteins, priced and presented accordingly.
beef steak, salmon, cod, whole lamb shank, veal cow bone
Dental Chews & Bones
Natural abrasion that scrapes plaque while the dog does what it wants to do anyway — chew.
chicken feet, cowhide bones, salmon backbone, lamb scapula, veal cow bone
Skin & Coat
Marine omega-3 concentrated by dehydration. The category where owners see a visible result.
salmon, salmon skin, cod, anchovy + chicken
Training Treats
Small, low-calorie rewards you can give five times a day without unbalancing a diet.
cat strips, anchovy, beef jerky stick
Long Chews
Twenty minutes of quiet. For crate training, guests at the door, or a dog left alone.
duck neck, drumstick, kebab, whole lamb shank
Single Ingredient
One ingredient. Nothing else. The starting point for any elimination diet.
chicken strips, duck strips, salmon, cod
Novel Proteins
Proteins your dog has probably never eaten, for dogs that react to chicken and beef.
lamb steak, duck strips, veal
Fruit & Veg Blends
Plant-forward, lower in fat, for owners who read the ingredient panel.
apple / pear / papaya + duck, sweet potato, lotus, vegetables
Weight Management
Lean protein, low fat, high bulk.
chicken, duck, sweet potato, cod, vege
Cat Treats
A separate aisle. Cat owners do not browse dog categories and never have.
all three cat strip SKUs
Bundles & Gift Boxes
Curated boxes that solve a problem rather than sell a protein. Highest AOV on the site.
the seven benefit bundles
Bulk & Value Packs
The same treats in sizes that make daily feeding affordable. Defends margin, anchors subscription.
anchovy 10,000pc, beef jerky 7.5kg
Narrow it down
Protein
chicken · duck · beef · veal · lamb · salmon · cod · tuna · anchovy · mixed
Format
strip · jerky stick · cube · skewer · skin roll · whole part · bone · flat bone · slice · crumble
Hardness
soft · semi-dry · crunchy · hard chew
Dog size
toy · small · medium · large
Chew time
<1 min · 1-5 min · 5-20 min · 20 min+
Ingredient count
1 · 2 · 3+
Free-from
no grain · no additive · no colouring · no preservative
Price band per 100g
under $1 · $1-2 · $2-4 · $4+