Why dehydrated

Not all treats
are meat.

Six formats on the same shelf. Only one is an animal.

FormatReal meatAdditivesWhat it really is
DehydratedPawOrigins100%NoneOne ingredient, sliced & dried
Re-formed stripsThe lookalikeUnder halfBinder, starch, preservativeOff-cuts ground to paste, moulded
Jerky sticksSoft snacksUnnamed speciesGlycerin, nitrite, colourMixed & recovered meats
RawhideChewsZeroBleaching chemicalsLeather by-product. Not food
KibbleExtrudedDiluted by starchPalatants sprayed on40%+ starch, pressed
Wet pouchCanned~20%None needed80% water

The cheap bag was never cheaper

Wet pouch — S$5.00, 80% water

20g food → S$25

PawOrigins — S$20.00, 10% water

90g food → S$22

It wasn't cheaper. It was wetter.

Illustration using a S$5.00 / 100g wet pouch at 80% moisture and PawOrigins at S$20.00 / 100g, 10% moisture.